How to sell your house: Homestaging vs. The Whatever Method

In these autumn times, my apartment search is on for real. I am carefully reading through every day’s alerts from the real estate websites and I even bought a Rheinische Post last Saturday. Something that strikes me (as has always ever since I started hemnet-knarka*) is the extreme difference in presentation style on German and Swedish websites showing homes for sale/rent.

The Swede consults tutorials on how to best showcase their property and takes photos with a wide angle in perfect lighting. Or, they hire a homestager and a professional photographer. Maybe that is why every Swedish home seems to have the same art and pillows?

The German extends his attitude of “I am not superficial, so I don’t care about appereance” into the advertisment for their apartment. Putting away personal things? Cleaning? Photographing during daylight? “Whatever”, you literally hear the previous tenant who is looking for the next one.

Swedish apartment plan

Swedish apartment plan

German apartment plan

German apartment plan

German Bathroom Photo

German Bathroom Photo

Swedish Bathroom

Swedish Bathroom

Swedish Living Room

Swedish Living Room

German Living Room

German Living Room

German Bed Room

German Bed Room

Swedish Bed Room

Swedish Bed Room

German corridor

German corridor

Swedish Hall

Swedish Hall

German Kitchen (one of the better ones)

German Kitchen (one of the better ones)

Swedish Kitchen

Swedish Kitchen

Swedish Balcony

Swedish Balcony

German Balcony

German Balcony

Stockholm Facade

Stockholm Facade

Düsseldorf Facade

Düsseldorf Facade

Okay, I admit it, some of the difference might be rooted in the fact that the Swedes sell their own apartments and the Germans just look for a next tenant for something they usually do not own. But my blatant comparison would not have worked so well otherwise…;-)

*hemnet-knarka: Hemnet is the Swedish real estate homepage, a site on which many people spend hours longingly at homes that they will never be able to afford. Knarka is the verb for consuming drugs. You get the idea…

Photos: Hemnet and Immonet

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